Agile Influence on Business

Agile development is a general term that defines software development methods that promote tightly working work teams, early delivery, instant response, interactive development and continuous improvement.

Principles of Agile

There are 12 Principles of Agile: 1. Satisfy customers with the early and continuous delivery of valuable software is the highest priority. 2. Changing requirements should be welcomed, even if they are late. Changes are good if they provide customer’s competitive advantage. 3. Frequent working software delivery, max a couple of months; shorter timescales are preferable. 4. Business and IT units must work together in the scope of the whole project. 5. Engage motivated people in the project. Provide them with trust and support. 6. Consider face-to-face conversation as the most effective way of information sharing. 7. Working software as the main progress measure. 8. Constantly maintain sustainable development with all the participants of the development process. 9. Technical excellence and good design enhance agility. 10. Take it simple and minimize the amount of work done. 11. Self-organizing teams raise the best specialists. 12. The team regularly assesses the progress and decides how to make it more effective with further iterations. Business does not know about all its needs and requirements in advance. This is the Agile's fundamental. At the very beginning of the software development process, there is no complete understanding of how the system should work. Newcomers integration becomes easier with Agile, too.

Agile Approaches

There are 4 main Agile approaches: extreme programming (XP), lean software, scrum, and crystal. XP increases customer involvement in the development process. A customer prioritizes the functions as user stories, that are iteratively delivered through continuous programming, every 1-3 weeks. To the benefits belong minimal documentation, high collaboration, and fast and aggressive delivery model. To launch it, you need people outside the IT department and everyone involved to know XP. Lean software method is derived from lean manufacturing. Its main focus is reducing waste staying at the same level of productivity. The main priorities are: eliminate waste (or muda, as they call it), amplify learning, decide and deliver as late and as fast as possible, empower the team, build integrity in, see the whole. Lean software development requires an extreme level of cohesive work in the team. Scrum is a broad methodology that covers a framework to control and manage iterative work at the project level. With SCRUM, IT team and business communicate via Product Owner. The working parts of the software are shipped every sprint that takes up to 30 days. Scrum provides directs access to the development process for business with an adaptable progress. Crystal method concentrates on communication inside a team. It provides close communication, flexible access to the expert users, personal safety, frequent delivery and reflective improvement.

Agile Statistics

According to the Techbeacon report, 67 percent of the companies surveyed either implemented or are leaning toward the Agile methodology. In other words, more than half of IT companies are using Agile. Surprisingly, the most active Agile-adopters are large enterprises. Agile is the most popular in such industries as High Tech, real estate, banking, discrete manufacturing, and finance. The most popular reasons for Agile implementation are collaboration enhancing, software quality increase, customer satisfaction increase, time-to-market shortening, cost reduction. Three main benefits of the Agile usage are as follows: effective management of changes, increased team productivity, improved transparency. These benefits were found through measuring Agile efficiency through the on-time delivery, business value, customer and user satisfaction, product quality and product scope. There are also challenges with the Agile adoption, like company culture, lack of agile experience and management support, and organization resistance. To sum up, a business can benefit from Agile when requirements change fast, when customer comments are delivered fast, and when it's possible to break work into parts. Here are the real-life examples that prove all stated above: How agile has influenced your business Raphaela, Marketing team lead, has noticed many benefits after Agile integration:

 ● It is easier for me as a team lead to keep everybody’s focus aligned with our overall strategic goals and to ensure that our resources are used for those tasks that have the highest priority. 
 ● Our communication both within the team, cross-departmentally and with management has improved and become more structured. 
 ● Team members seem more motivated and ultimately more productive now, which I attribute to the fact that we have started thinking in two-week sprints. This provides us with a tangible goal that we can work towards and look forward to, rather than just swim in a sea of never-ending tasks and projects. Agile coach, Tushar, mentioned that business became flexible, receptive to feedback, and nimble in the overall structure. According to Steve, a software developer, it is about increasing value generated by delivering the right stuff and addressing issues sooner because of the additional feedback, visibility and steer-ability and because the people doing the work are empowered to make real-time, common sense, "tactical" decisions instead of waiting for information to go up and down the management chain. Maik, an author of The Agile Manifesto Unfolds, said that Agile improved his business with better flexibility (less work in progress with more feedback cycles) and better quality (less bugs that you build new features on). 

What goals did you expect to achieve with Agile? 

 With Agile, Chuck, Agile Project Management Author and Instructor, was trying to achieve an adaptive approach, well-designed for dealing with projects that have a high level of uncertainty. Andre , Agile coach and trainer, wanted to provide consistent delivery of value to the customers with Agile. His main objective was happy customers and happy teams.

What kind of team structure and hierarchy do you have? 

 Fernando with 11 years of experience in development and lead roles, have seen many ways of a team organization. Usually, there are project managers to care of the more bureaucratic, business and financial aspects, like contract negotiation, personal development and major conflict resolution, for example. There is not much hierarchy, except for occasional team leaders, who perform most of a scrum master’s role, keeping up with the team’s activities and sending out status reports and so on. These may or may not share the technical leader role. They may also step in to address specific, timely demands from clients, like prioritizing a proof of concept or extracting an one-time report from the database. The team members themselves are self-managed when it comes to actual project development: they show up for scheduled meetings, they estimate using the agreed methods, prioritize the sprint work items, assign themselves tasks to do, submit and review each other’s changes to source code, trigger and handle quality activities, suggests improvements on the process, etc. Those teams consist mainly of developers, testers and designers. Release plans are presented by team leaders and approved by project managers and product owners, but only after having their feasibility attested by the team members. Hierarchy is not really as important as commitment is, while respect and open communication are keys to making functioning teams 

What kind of team structure and hierarchy do you have? 

 Leon, an Agile Delivery Lead, uses several approaches to his team structure, namely: 

 ● cross functional teams, i.e. a small group of people who, collectively, possess all the skills and knowledge to produce valuable, tested software; 
 ● as little hierarchy as possible, within reasonable constraints of basic corporate governance, operational risk, etc.; 
 ● empowered people, i.e. each team is largely left alone to decide how and what to build. Decades of research tells us that people are the most motivated and perform the best when they are given “Mastery, Autonomy and Purpose” (from Dan Pink’s book “Drive”, read it NOW if you haven’t yet)”. For Ravneet, a founder of Agile school, flat hierarchy works the best. As more levels of hierarchy lead to more delays and more bureaucracy. However, flat hierarchy works best when talking about startups or small organizations. As the organization grows, it becomes difficult for flat hierarchies to sustain. The structures that he has seen to be working best in big organizations are to have a flat hierarchy within one product. This keeps the delays and bureaucracy to minimum and innovation to maximum.

What Agile methodology is the best to choose?

Chuck has chosen an adaptive approach that fits the methodology to the nature of the problem rather than force-fitting all problems to some predefined methodology. He believes that within Agile, there really isn’t a lot of choice:

 ● Scrum is by far the most widely-used methodology for projects 
 ● Kanban is by far the most widely-used for non-project work An important thing to understand is that Agile methodologies such as Scrum and Kanban are intended to be very adaptive. For that reason, many people consider Scrum to be more of a framework than a methodology. Another important consideration in selecting a methodology is the team and the organization’s readiness to implement it. It would be very difficult, if not impossible to implement any Agile methodology if the team is not well-trained and the organization is not well-aligned with implementing it. The most important thing to save from here is that you should apply and test as many methodologies as you can. Then see what suits better in your environment and team. And if possible make an all-in-one cocktail with your favorite pieces from multiple methodologies.

Does your team like to work with Agile? 

 Adam, Customer Success Manager, says that his team love to show an increment (progress) on each review meeting, gathering feedback from their stakeholders, and improving the teamwork on retro. Working in sprints is a very good idea. You can divide a project into small, manageable parts. But the best part is transparency and visibility of their daily work. Tiago, Head of Product at OLX, also answers positively: “They are not the only ones liking, our stakeholders like as well, since the team are delivering (great) value with a good rhythm”. Peter Kristensen, IT teamlead, sees agile as a great way to challenge bad decisions and get the whole team involved in making better decisions. His main obstacle was the very beginning: “After a while the team figured out that they were no longer evaluated individually by the number of tasks each one handled (and therefore mostly took easy tasks), but by value of the tasks that the team produced. After a while he asked how they felt about it: 

 ● “To begin with it was frightening. Suddenly it was up to us how to solve a problem. But after a while we found that it was much more exciting to work this way“ 
 ● “More fun … and I think we have made better solutions” 
 ● “Confusing when no one told us exactly what to do, but I like that now”
 ● “We are working together now instead of competing to look good individually”

Does your team like to work with Agile? 

 Tushar’s team likes Agile. He came to the conclusion through such metrics: 
 ● Attrition rate has decreased 
 ● Employee satisfaction has upward swing 
 ● Most of our new hires are from referral 
 ● Glassdoor rating has upward swing 
 ● Overall effectiveness has increased many folds. Consequently, productivity and efficiency are increasing.
 ● Employees spend more time on value creation instead of repetitive tasks (they automate repetitive tasks) 

What biggest challenges have you faced while integrating Agile?

As a challenge, Tiago, outlines the team maturity level, environment, and industry. However, the most usual challenges that he has faced were the following:

 ● Team rhythm adaptation to the new methodology while it still needs to keep the product development rolling out. 
 ● Lack of procedures. 
 ● Lack of structured planning and organized meetings.
 ● Difficulties on timing/effort estimation when doing the spring planning (low level of experience/maturity inside the team). The solution or answer for most of all these issues is Time and Routines Andre, Agile coach and trainer, defines culture as the main challenge. There are companies where hierarchy has been established for a long time. As a result, people are used to commanding and getting commands. Abram, healthcare software development manager, encountered such challenges as culture and specific industry. The former came from insufficient support from upper management and buy-in from the key stakeholders. The later is derived from the regulations and cost present in the specific industry. A short budget cannot afford “fail early, fail often”. It’s “measure twice, cut once”. There are downturns & margin level with very small budget variance allowed, and where everything has to have corresponding processes and documented for compliance. 

What major benefits and disadvantages have you found in Agile?

Implementing proper procedures (e.g. daily stand up meetings every day at the same time, no excuses) makes the team getting into routines and healthy habits. This increases the team rhythm. And consequently, motivation, because the results will be visible. Daily stand up meetings help everyone have a big picture of what is being developed and what the blockers are. By defining a sprint time box duration (only to help you know when it starts and finishes), at the end of the sprint you can put your team inside a room and discuss the feelings of the past sprint in order for all of you to have a sense of accomplishment and discuss what should you continue doing (the positive things), what to stop (the wrong things/mistakes) and what to start (to be improved/wish list). Jaimi McEntire, a software development manager in Jack Henry & Associates, defines such benefits as predictable development, constant discussions, less misunderstanding, and constant review if the development effort matches the business needs. The major disadvantages are uneven sprint, not-balanced load. At the beginning of a sprint, the QA team does not have enough work, at the end of the sprint, the development team is winding down, and the QA team has too much work. There are of course ways to address this - the development crew tests at the end, and the (canonical) suggestion is for QA to work on “test scripts” at the beginning. But these have their own issues. Because a team has to bid to complete items, and the sprint is seen as unsuccessful if they do not complete the items, there is a tendency to underbid and sandbag (letting the work fill the time), leading to a decrease in productivity. The constant review and discussion give some developers the feeling that they are being micro-managed. 

What major benefits and disadvantages have you found in Agile?

Lisa, a founder, sees Agile’s benefit in its bias toward action. Work tends to expand to fill the time allotted so with shorter cycles there’s more motivation to continuously get something out the door. The built-in cycles of planning, doing, and reflecting aid the creation of shared habits, so more time can be spent on continuous improvement and less time on meeting logistics. Cross-functional teams are also helpful, and most teams I’ve seen also included a diverse range of ages and backgrounds. A wider range of perspectives can help spot issues and opportunities to better serve customers and the enterprise. A disadvantage is when agile teams over emphasize the short-term, so teams can end up on a treadmill of sorts, always looking only at the next few weeks. From her experience, that tends to come from leaders seeing agile teams as code manufacturing units and not design teams. By focusing on throughput, they’re incentivized to minimize team involvement in anything that won’t go out the door right away. That means complex and creative projects get pushed down the backlog. There can also be an aversion to any type of planning or architecture. It’s true that the future is uncertain and plans will likely change, but in my experience, the lack of a draft vision, roadmap, transition states, and integration plan ends up costing more money due to delays, confusion, defects, business process issues, and customer complaints than the time it would take ahead of time to just jot down a shared plan. Especially when you’re looking to use agile to transform a legacy environment and you need to coordinate with multiple other teams to make it happen. Kirk Bryde, Agile coach, Telstar Agility, believes that the main Agile’s benefits are: 

 ● Giving customers what they really need (not just what they say they want). 
● Faster time-to-market (by incremental and iterative releases - each one getting the customers a little closer to what they really need). 
 ● Higher s/w quality (through automation, and by avoiding bloated releases). 
 ● More predictable release schedules (by fixing the schedule and varying scope). 
 ● Happier customers (by delivering usable s/w early and often, and by keeping customers constantly aware of the status of their projects and products via frequent demos of new features, and by letting the customers drive the product roadmap). According to Tiago, to the other benefits belong: 
 ● increased odds of producing software of good maintainability; 
 ● focus on addressing business goals and actual user needs; 
 ● proper systems engineering discipline 
 ● promoting open culture. 

What metrics do you use to track Agile efficiency? 

 Allen, Agile trainer, believes that the business has to change to accommodate the needs of Agile processes and thinking. At the business level, what matters is agility. The business has to be able to deliver a change at the same pace that they discover the needs for them. To do that, they need to eliminate everything that slows things down. That can involve everything from introducing Agile processes to complete reorganization. The only metric needed is how fast you can get a change into your user's hands (and whether the users are delighted with the change). The metrics should be in tracking how well the company is doing at achieving its goals instead of intermediate measures that assume a particular way of achieving those goals. Let the people do the work and be responsible for how they choose to work. Agile is just a means for achieving company goals by facilitating the people doing the work taking full responsibility for how they work. Alan, Senior Agile Coach and Certified ScrumMaster, sees Agile as about seeking value, about effectiveness. The real value in Agile ways of working is found when we focus on effectiveness. Kirk Bryde, Agile coach, Telstar Agility, says that the best metrics are from direct customer feedback. There's also some leading indicators that can show the likelihood of any trailing indicators (like customer feedback). Paul Oldfield, a team member in Youmanage, believes that rapid implementation of a new strategic direction should be used as a metric: how fast a company produces values or product and how fast it can respond to a change. David, Agile coach, advises to measure the current lead time from when the business discovers it needs to change until the change has been made and is being consumed by customers. Anything which reduces that lead time increases agility. You need to continually ask if you reduce the time to implement a change from the time the business realizes the need to change? To look at the cycle time from discovering the need to when the change is made and users are benefiting from the change can be also used as a metric. Allen, principal in Holub Associates, thinks that speed is a factor. Business agility should be seen as the ability to implement change at the rate that the need for the change discovered. That's the ideal, at least. Most businesses can't do that, so there will be some time slippage. They'll discover a need, and the change will take longer to do than it might in an ideal world. As one approaches the ideal, that slippage reduces to 0. Steve Gordon, a software developer and Agile coach believes that Success criteria and progress should not be on KPIs or Agility, but only on the delivery of quality and value to customers. Where quality or value delivery is problematic, then root causing the problem would get into KPIs and Agility to determine how to address the problem and see if remedies are working. Constantly measuring anything besides progress on the end objectives will inhibit the self-organization, authority and responsibility of the teams, which will in turn inhibit Agility. Rob Walker, a software development director, mentioned that Agile allows business to be lean, and deliver valuable products with little or no waste. The best metric is validated learning. This is obtained by making small testable assertions, testing / validating them quickly, and pivoting with some new, small, testable assertions if necessary. 

Bio: Alexandra is a Marketing Manager for Glorium Technologies, custom software development company with a focus on healthcare.

Debate: Wordpress Vs Magento - Which Is Better For Your Online Store?

At first glance, both the platforms are architecturally similar. They are both adjustable, SEO friendly can be extensively themed, and have a solid online support community. Both are basically content management systems, allowing you to include, adjust, and deal with your contents in the most improved yet powerful way imaginable. Be that as it may, their disparities lie in their center reason, with WordPress being more content situated and Magento being devoted solely to eCommerce.


WordPress is an open source blogging platform and content management system. More than 60 million sites, comprising 17% of aggregate sites, keep running on WordPress. Indeed, even sites like eBay, which claims Magento, utilize WordPress for their sites. Notwithstanding being extremely easy to use, it is likewise celebrated for providing a simple to-insert plug-in design and layout customization. The essential web-based business usefulness in WordPress can be accomplished through different outsider plug-ins, for example, the well known WooCommerce plugin, Easy advanced downloads plugin, and others have appeared in this diagram by Beka Rice at Sell with WP.


Magento, much the same as WordPress, depends on an open source technology. It is a web-based business platform with many committed web-based businesses includes that have been trusted by more than 150,000 online store proprietors, including a portion of the world's prominent brands, ranging from private ventures to extensive multinational enterprises.

Magento offers an abnormal state of customization and usefulness that renders dealers with the adaptability to set up online stores according to their business needs and providing rich highlights like multi-store management, generating reports, mobile commerce, marketing, website improvement, and other essential management devices. The Magento interface additionally encourages the production of complex content pages, menus, and adaptation control, especially like WordPress. Besides, Magento is more secure than WordPress outsider augmentations.

In the event that you've reached the conclusion that using Magento is appropriate for your business, the primary thing to do is go to and pick your Magento version:

The Enterprise Edition is a paid, tailor-made arrangement that gives higher execution and scale-capacity for quickly developing and substantial businesses. It likewise gives you access to master support and also many expansions and highlights that you can use to control your store and for the most part give you more control over your site.

The Community Edition is accessible for nothing download and is more gone for engineers who feel comfortable around Magento or then again for private ventures who need to contract a designer all alone benefit. This version of Magento is an open source arrangement and gives you access to community support, and in addition, all essential Magento capacities, for example, adding item classifications, client gatherings, coupons and so on. Moreover, you'd additionally have the capacity to utilize cool highlights that are remarkable to Magento, as multi-stores, Related items, Up-offers and Cross-offers.

Distinguish Your Website's Purpose

Choosing one among both mainly relies upon your site's motivation. On the off chance that you've come similar to reading this article, at that point most likely you are looking to make an eCommerce wander, yet what kind of action might you want to cook for on your online store? A few choices may include:

Establishing a Multi merchant Marketplace This is the kind of complex arrangements that where you're better of with Magento. Albeit a few arrangements likewise exist on WordPress, they are a long way from culminating, and can't contend with the power that Magento brings to the table.

Selling virtual products Since virtual items don't require any perplexing shipping game plans, following up and tracking of requests, they should effortlessly be possible with WordPress using Easy Digital Downloads or WooCommerce.

Offering organization services This should be possible with the two platforms, none of which is totally straightforward when integrated with a shopping truck arrangement. While Magento has worked inconvenience for this kind of movement in its item sorts, with WordPress you should utilize extra plugins, for example, WP occasions (for scheduling meetings), wp contact frame (for building complex examiners for your customers) and different modules, depending on what precisely you need to accomplish.

Selling physical products Again, this is something that should be possible on the two platforms and in different ways. A definitive inquiry ought to be what number of items you wish to offer. In the event that your answer is more than 500 items, you ought to most likely run with Magento.

As should be obvious, there is a nobody measure fits-all arrangement, and keeping in mind that Magento's usefulness is definitely more appropriate for e-Commerce, it additionally takes significantly more learning, abilities and cash to maintain than WordPress. It is additionally worth mentioning that the usefulness of the WordPress internet business plug-ins is constrained. In the event that you would need to integrate diverse shipping alternatives, various instalment portals or have your store operating in a few dialects, WordPress will most likely be unable to provide food for each one of those requirements. In the Magento Admin Panel then again, you will find a noteworthy piece of it is focused on web-based business capacities, and less for content marketing.

Here Are Some Questions Worth Asking:

WordPress versus Magento-Identify site reason

Will your shop contain more than 1000 items?

Do you have to manufacture a Marketplace or a multi-merchant arrangement?

Do you have to integrate your store with a POS system?

Is it true that you are expecting substantial activity for your store from the very beginning?

On the off chance that you addressed yes to all of a large portion of these inquiries, you ought to most likely run with Magento.

Do you have a little spending plan or have not very many items?

Would you like to have your store rapidly off the ground?

Would you like to have minimal customization to your subject?

Do you have to add bunches of content to your store, for example, a blog?

On the off chance that your response to these inquiries is yes, go for WordPress.

Contrasts in Development

When you begin advancement, the contrasts amongst WordPress and Magento will turn out to be exceptionally clear. In the event that you have beforehand chipped away at WordPress, Magento may appear to be entangled to learn because of the distinctions in terminology and applications. Be that as it may, learning Magento could be less demanding in the event that you make sense of the similarities between both the platforms, all things considered, they are both content management systems.


WordPress is comprised of various editable pages and posts. When developing layout documents, an arrangement of capacities and circles are utilized to call the post and page content. Custom layout records can likewise be made and connected to a single page.

Magento works similarly as a rule, yet some of the time, something that can be brought out through WordPress in a couple of snaps would be done in a more automatic manner with Magento. For instance, in Magento, you can't set up extra CMS page layouts basically by creating another format record. Instead, you would likewise need to make another module that updates the rundown of formats accessible to it.

CMS Static Blocks

CMS Static Blocks in Magento works kind of like a combination of posts and gadgets in WordPress. CMS Static Blocks are required for placing writings and pictures on a CMS page or in a format. They act practically similar to gadgets in WordPress, which oversees basic components and outline in a format. Additionally, take note of that Magento offers its own particular gadgets as well, which gives a more elevated amount of usefulness than Static Blocks.

The real distinction between the two is that programming contained in WordPress depends on an arrangement of PHP contents, while Magento is controlled by the protest situated idea, and involves various documents and envelopes. Also, WordPress has a remarkable naming tradition, and most documents are to a great extent contained in a similar organizer, while in Magento a few records and envelopes share a similar name.

These are only a modest bunch of tips for WordPress engineers who are struggling to get their hands on Magento.

The Golden Path-Combining WordPress and Magento

An awesome path for drawing activity to your Magento store is by connecting it to a WordPress blog, where you can educate potential clients regarding the items you offer from a purchaser's point of view as opposed to an advertiser's one. This quickly developing pattern gives you a chance to deal with your blog straight out of the Magento backend interface while displaying a WordPress format with its own URL toward the front. On the off chance that you need to set up a WordPress blog for your store, we prescribe using the Fishpig WordPress integration device for Magento.


Consequently, we made it particularly obvious that Magento is the more effective and prescribed contrasting option to WordPress with regards to selling items online, however, it is likewise much more intricate and requires the mastery of an expert which can be really costly. As WordPress continues to develop, we can expect better answers for the bigger businesses, and less demanding to utilize management apparatuses that may change the circumstance for WordPress. Until the point that that happens, WordPress will continue to give a solid content marketing channel while Magento remains a definitive decision for selling items online.

Author Bio:

Sunny Chawla is a Marketing Manager at Alliance International IT a Web design and Development Company. Helping global businesses with unique and engaging tools for their business. He would love to share thoughts on Magento Development Services, Digital Marketing Services, Web Designing and mobile app development.

If You’re Not Doing These Things in 2017, You’re Not Doing Business Right

Although 2017 is more than halfway over, there is still time to make sure your business ends the year successfully. Throughout this year, we have seen trends rise and fall. Admittedly, some have been more effective for businesses than others. As we review the successful trends from this past year, take note that you can still implement these strategies. No matter where your business stands, there is always more you can do to guarantee success for your business.

Best Business Practices of 2017

Looking back at the year in review is always an ideal time for businesses to figure out what worked and what didn’t. As we head towards the end of 2017, it’s not too late to implement some of 2017’s best trends. Read on for the year’s best practices for businesses.

Crowdfunding for New Products

While many people consider crowdfunding to be for creative products and the like, 2017 is showing us just how many businesses are backing this incredible trend. Believe it or not, crowdfunding is quickly taking its place as the best way for companies to raise capital and a new way for businesses to validate products in the marketplace. For many companies and businesses, crowdfunding has surpassed venture capitalism when it comes to finding investors.

Integrating Content and Sales Marketing

Buyers and customers have taken to the Internet to research products and services before making a purchase. In 2017, companies have focused on integrating content and sales marketing, allowing customers to search for content related to your products or services. Customers will find your marketing provides the answers to their questions. Companies need to have their sales team pinpoint topics that consumers are researching, looking for related content. Then, the sales team should work with the content marketing team to strategize what is the best way to use content during the sales process.

Using Video is Big

As the focus on social media gets bigger and bigger, companies are realizing the power of posting videos. Many industry executives and employees regularly watch, post, and search for business related videos online. Additionally, video has an undeniable ability to draw users in to visit vendor’s website. Videos are easier to watch, whether actively or passively, and are the most popular format people choose for consuming information.

Using Collaborative Communication is Better than Email

Automating your company’s methods of communication is a really big trend that has exploded in 2017. Gone are the days of email only communication—with automated communication, employees can easily communicate within the workplace, as well as with other businesses and consumers. Throughout the working world itself, people have already put email on the backburner. Using a communication tool like Slack helps companies target customers through social media tools.

Goodbye to Brick and Mortar Retailers

Online stores are the way of life in 2017. As more customers turn to the web to make their purchases, brick and mortar stores that do not specialize in anything will continue to die a slow death. The future is bleak for the stores that leave customers to search and shop on their own, as this market is being taken over by the likes of Amazon, Jet, and more.

Narrowing Segments to Capture Attention

Marketers of today are understanding that consumers want content, products, and services tailored specifically to them. With the help of automation, companies have focused their marketing efforts to embrace one to one messaging with customers. By defining narrower segments, companies stand to see a significant increase in rates, revenue, and business. There is no room in today’s marketplace for businesses that try to meet everyone’s needs. Finding out how to cater to your audience will benefit your brand and your consumers the most.

Recurring Revenue

Companies are opting to eliminate long-term contracts to focus on building a relationship with consumers based on recurring revenue. When businesses remove contracts and let consumers decide whether to leave or renew each month, they have a strong understanding of what they value in your company. Many companies are taking things a step further by automating the payment process, using advanced software to handle all the ins and outs of invoicing and payment processing.

Grooming Millennials to Lead

According to studies from Pew Research, millennials are now the largest majority of the population in the United States. As millennials make their way through the working world, it is important that they are being groomed for leadership roles. Companies that fail to train and invest in millennials are only dooming themselves and the future of their businesses. These 2017 business trends are just a few of the highlights from the year. If you want to see your company succeed, consider implementing one, or all, in your own business.

All That We Know About The Latest iPhone 8 So Far

Apple’s iPhone 8 is already out with plenty of new features and is getting a lot of appreciation among the masses. Place your order now and grab one!

Apple’s much-anticipated new iPhones have already been announced and, in fact, iPhone 8 is available for sale too. Though the high-end iPhone X model from Apple is not out yet but the low-end model has made some headlines too. There are plenty of worth talking features that come with this new iPhone, despite the fact that it is believed to be very much the same as previous iPhone 7 on many fronts. So, as we said, there are enough new features in this low-end release from Apple and it’s really worth talking about.

Let’s discuss some of the best iPhone 8 features and try to find out what this new iPhone has come equipped with.

      1. A 11 Bionic SoC

The new iPhone 8 from Apple is powered by the state-of-the-art A11 bionic processor chip. The incremental release from previous A10 fusion chip, A 11 comes with 6 different cores featuring 4 high efficiency cores and 2 performance cores. It is powerful enough to support AR capabilities on the new iPhone and its power efficiency allows for optimizing battery life of your new iPhone as well.

      2.   Glass Design

One of the new things that have come to iPhone 8 is the new glass design. Apple has decided to introduce glass at the front and the back while there is that thick, conventional bezel on the sides. If you’re getting confused, remember, bezels go away in the iPhone X release. The glass that is used in the making of this iPhone is considered amongst the sturdiest glass available and your new iPhone won’t be damage-prone. So, just don’t worry about that.

     3.    iPhone 8 Display

Though not the OLED display, one that comes with iPhone X, the iPhone 8 still has to offer something special. As Apple calls it, the new iPhone comes equipped with 4.7” Super Retina HD Display with True Tone technology to offer sharper image quality than ever. There is support for 3D Touch available as well and a wider color gamut makes for a perfect image quality. In addition, the wider viewing angles now allow for viewing at your iPhone from just about any angle possible.
4. Home Button And Touch ID

Apple continues support for Home Button as well as Touch ID in its low-end iPhone models. The rumors that Apple will be revoking Home button as well as Touch ID support are also true but that goes for the high-end iPhone X model. As for the iPhone 8, it still comes with that circular Home button with a Touch ID sensor that is used as the device’s unlocking mechanism. 

      5.  Wireless Charging

Another great new capability of the iPhone 8, the latest smartphone from Apple can be charged wirelessly. There are third-party wireless charging pads available already while Apple plans to introduce its own AirPower charging pads next year. AirPower wireless charging pads from Apple will support simultaneous charging of your iPhone, AirPod and Apple Watch.
So, that all might be enough to convince you about the great new features of the latest release from Apple – the iPhone 8. If you’re wondering how much you need to spend on it, the new iPhone is available only for $699 and is already on sale. Don’t waste any more time and place your order right now!

3 Ways That IoT Technology Will Change The Future of Marketing

Content fuels the engine of modern day marketing and driven by a focused sales strategy. The purpose of marketing is to deliver a valuable message to the right customer, at the right time, so they have a higher likelihood to purchase a given product or service.

As companies continue to find ways to make their marketing dollars more efficient and increase their marketing efforts, many businesses are looking to networking and algorithms to drive their future marketing strategies. As the online environment becomes faster, companies will need real-time data about their customers to help them create more relevant ads to increase sales and boost conversions.

This is where IoT technology is going to help companies reach their business goals. By developing highly personalized messages for each customer based on their needs, companies will be able to improve their marketing strategy. This technological evolution will also enable small businesses to have access to the same powerful messaging tools that are only available to larger corporations today.

Let’s take a look at three of the top ways that IoT technology will change the future of business marketing!

1. Improved Direct Interaction & Communication With Clients

In the next several years, the Internet of Things provides virtually limitless opportunities for businesses to interact with their customers directly. As more devices become connected, companies will be able to communicate with their clients on a very personalized level based on real-time analytics and data.

Internet-connected devices can supply an abundance of information regarding consumer behavior, including purchasing patterns, precisely where clients have been in their decision-making process, as well as particular customer likes and dislikes. All of this information will not only make Internet marketing strategies of all businesses more focused, but they will also allow companies to create messaging around the unique traits of each customer.

By utilizing big data processing, companies will be able to analyze this data and optimize their marketing message around individual users. Data will also help businesses improve their production, QA cycles, and even build their business plans around the needs of their customers.

2. Connected Devices, Homes, and Intelligent Cities

With the advancement of IoT technology in our daily lives, we're beginning to see how it's impacting our lives at every level. From adjusting our lights and temperatures in our homes to catering the best content based on our preferences, IoT will have an impact in every area of our lives.

Here are some examples of apparatus groupings that make up the connected home and how marketers will take advantage of IoT technology to improve their marketing efforts:
     Smart thermostats: A great example is Google's Nest, that is manipulated from afar and learns heating and heating tastes over time, with no programming. Marketers will be able to determine household patterns, and even integrate their data with air filtration systems. This will unlock new opportunities for marketers to customize their message based on allergens and other factors in a customer’s home.
     Smart lights: for example Philips' Hue that can be used therapeutically in your home and hospital surroundings. Marketers will be able to customize their message about indoor lighting needs based on the use and preferences of their customers. Some clients might need brighter lights based on their geographic locations, while hospitals and other civic centers will need different lights to meet their safety codes.
     Wearables: Devices, for example, Fitbit, which monitor and monitor physiological activity from conducting to sleeping, are somewhat omnipresent, yet portion of a the attached home. These devices will feed data streams for other devices, and subsets of communication feed.
     Transportation: Today, people are only able to engage with marketing content passively while they are sitting on the couch watching T.V. or taking a break on their computer. IoT technology will unlock the future of marketing as autonomous cars become more prevalent on our city roads. Autonomous vehicles will enable marketers to communicate with their audience using engaging content as they commute from work and home each day in ways that are not possible today.

3. Improved Customer Service & Support

Since IoT technology will provide real-time data about what and how customers are using products and services, companies will be able to provide better customer service for all of their client’s needs.

IoT data and analytics will help marketers learn the weaknesses of their products or services so they can improve their development cycle. The data-driven connection will create more connectivity resulting in more information, applicable campaigns, and much more client engagement.
IoT may be utilized to create a huge store of vast advice for Advertisers and Marketers to:
  1. Assess customer behavior across various platforms
  2. Interact with all the customers with different connected devices
  3. Receive an insight of their client's purchasing process
  4. Produce targeted advertisements, send notifications and much more
  5. Provide better customer support

The Future Of Marketing Looks Bright With IoT Technology

With the rapid proliferation of this IoT, we're seeing a growing number of devices getting linked through detectors--at the individual level to regions of residence as well as cities. When we look at intelligent houses, there have been significant benefits based on the IoT with devices and solutions that help you to save energy, boost security and make life easier.

The same is true with smart cities, which enable citizens at the organizational and individual level to contribute and help out with making cities more efficient, productive, healthy and safe!

Author Bio:
Chris offers professional PPC management services to small business owners grow their business. He is passionate about digital marketing, emerging technologies, and transportation issues.